Orfalea College of Business

Orfalea College of Business
2009-2011 Orfalea College of Business Catalog

BUS 346 Principles of Marketing (4)

Introduction of the marketing process: identifying target markets; developing and launching products or services; and managing pricing, promotion, and distribution strategies. Focus on leveraging technologies that result in innovation and impact marketing practice. Recognition that markets are global. Ethics and social responsibility in marketing decision-making. 4 lectures. Prerequisite: A grade of C- or better in the following: for Business Administration and Economics majors, ECON 222 and BUS 207; for Industrial Technology majors, ECON 201; for Recreation Administration majors, either RPTA 210 or RPTA 260; and for all other majors, either ECON 201 or ECON 222.

BUS 461, 462 Senior Project I, II (2) (2)
Selection and analysis of a problem under faculty supervision. Problems typical of those which graduates must solve in their fields of employment. Sustainability focus. Formal report is required. Minimum 120 hours total time. Prerequisite: Senior standing. 

Industrial Technology Area
2009-2011 Industrial Technology Area Orfalea College of Business Catalog

IT 341 Plastic Processes and Applications (4) GE Area F
Cultural, social and economic implications of plastics in a worldwide environment. Study of materials, costs, processes, resource management, recycling, safety, laws and regulations. Applied laboratory experiences with common industry processes, i.e., injection, blow, rotational and compression; molding with plastic casting and fabrication. Application of laboratory experiences to improve consumer conformance to specifications and economic analysis of raw material cost and availability. Evaluation of current materials and technologies to reduce waste and improve reuse and recycling plastics. 3 lectures, 1 laboratory. Prerequisite: Junior standing and completion of GE Area B3 via Chemistry. Fulfills GE Area F.

IT 403 Quality Systems Management (4)
Quality assurance as viewed from a systems perspective that includes cost, time, and process elements. Lean thinking applied as a problem solving approach to achieve continuous process improvement through the elimination of waste and the reduction of variability. 4 lectures. Prerequisite: IT 341 or IT 371 and STAT 217, or STAT 218, or STAT 251; Business majors must have formally declared their concentration to enroll.